Sarah Masse

Graphic + Media Design

I grew up always having an activity to do. Whether it was sports, reading, board games, or puzzles, I couldn’t sit still. I hated feeling bored and like I had too much time on my hands. That’s why I love design—there is always something new. Each project has a different problem to solve, and an opportunity to learn. Design gives me an outlet for my energy and a task to focus on.

Airbnb Live
Brand campaign

Airbnb LIVE is a new service that combines Airbnb’s lodging services with new experiences, like the Governor’s Ball. Airbnb LIVE helps Gen Z build meaningful connections by volunteering with charities related to the event they are attending. When users sign up to volunteer with the event’s charity partners, they will receive a bundle offer for their tickets and their Airbnb stay for the festival. All of this will give Gen Z the opportunity to have new experiences with their friends, and make meaningful connections at the festival.

Out of Film
Digital illustration

Fake is Better
Brand campaign

To achieve PETA’s goal of animal welfare in the fashion industry, PETA will partner with LVMH to create Fake is Better. The fashion industry is not only harmful and unethical to animals, but it’s also harmful to the environment, producing dangerous greenhouse gases and pollutants. By focusing on the effects the fashion industry has on animals, and talking about the environmental impacts, PETA can reach a wide audience that cares about overall sustainability, drawing more support for vegan/cruelty-free fashion, and away from animal clothing products of typical luxury brands.