Gabrielle Deck
Graphic + Media Design
As a faith-driven designer with a deep curiosity for exploring the mysteries of life, I approach my work with a commitment to authenticity and storytelling. Design is something that connects all of us. It evokes emotion, and gives voices to unique individual perspectives. Whether I’m working with an individual or a brand, it’s important that their voice shines through in the design.
Influenced by the rugged, intentional typography of Indie and Folk records, my work plays on the contrast of thick, bold typography, and thin, quiet serifs. The vivid and crisp energy of photography transports you to another time and space, capturing ordinary moments in unique ways. The juxtaposition of the supernatural and the natural, the contrast of things unseen vs. things seen, the clean vs. the rugged – these contrasts shape my designs.
In every project, I strive to create designs that are both grounded and evocative, creating a visual experience that speaks to the soul while sparking curiosity and conversation.
MiO: Wellness On Your Wavelength
Integrated Consumer Campaign
This project seeks to help MiO evolve to attract a Gen Z audience with a new energy drink variation of their water enhancer. MiO Energy will be different from most energy drinks on the market as it can offer energy without negative side effects, allowing people to choose exactly how many drops they put in their water, and placing the choice back in the hands of the consumer. The Wellness on Your Wavelength campaign is a collaboration with the popular fitness apps to appeal to this new generation of consumers that includes a special edition MiO wellness kit, including a limited time offer card to promote continued engagement with MiO rewards inside the fitness apps.
Moments That Matter: Perdue X HelloFresh
Integrated Consumer Campaign
The goal of the Perdue X HelloFresh’s Moments That Matter Campaign is to re-introduce Perdue Chicken to a new generation. By partnering with meal kit delivery service HelloFresh, Perdue can improve brand perception and draw attention to the values they want to embody while addressing the needs of busy families. The Moments That Matter Campaign includes questionnaire cards and custom Polaroid frames in the Perdue X HelloFresh box. The cards will facilitate conversation and connection between parents and their children. The frames will give families a way to capture and display the memories.
