Bailey Bates
Graphic + Media Design
As a graphic designer, my goal is to use my creative skills to help people develop designs that reflect their own interests and personal style, whether that is for a clientās logo, a book cover, packaging design, etc. My work showcases the character and qualities behind each unique design. Throughout my life, I have always heard people say you should find one area of art and become an expert at it, like painting or drawing, but I never felt like I fit into this idea. Over the years, I have come to recognize that while I work mainly digitally, I also love using other mediums to inspire me in my work. Being able to create is a gift. I strive to embody these qualities and invite the viewer to see beyond, and experience the details that make a design come to life.
Kraft Joy Campaign
Introducing Kraft Joy, a Kraft Mac and Cheese inspired space that brings the values of Kraft and the interests of the target audience together through a unique experience. With a focus on comfort, childhood nostalgia, and experience-based engagement, the proposed strategy combines the qualities of Kraft Mac and Cheese and an unforgettable experience to invite the target audience to feed their inner child and find joy at whatever stage of life they may be in. The main objective of this campaign is to help reconnect older Gen Z and younger Millennials to the Kraft brand and re-establish that Kraft Mac and Cheese is there for all ages.
HSBC: “Find Your Community” Campaign
Living abroad as an international student comes with many new challenges to navigate, whether it is understanding new cultural norms, navigating insecurities about finances, or experiencing the loss of established support and social networks. The Find Your Community marketing campaign aims to help The Hong Kong and Shanghai Banking Corporation (HSBC) build an emotional connection with international students. Primarily speaking to Chinese Gen Z, who account for 25% of all international students studying abroad, this campaign showcases HSBC and WeChat services that allow users to chat, share, and connect no matter where they are in the world.
Taffipop Packaging
Taļ¬pop is a nostalgic candy brand that celebrates you and recognizes the need to treat yourself through the day-to-day nuances of life. This packaging design uses vibrant design elements to create eye-catching and fun designs that stand out against traditional candy brands.
