Mario Quintana

Graphic + Media Design

My hopes for this project is to make driving easier for the future. The NHTSA shows 37,461 people were killed in 34,436 motor vehicle crashes, an average of 102 per day. With the technology of "Driving By" I want to bring the intentions to the windshield and thus less distracting the driver. There are 600 million people in the world who get behind the wheel of a car every single day. According to the researches, approximately 75% of them get distracted while driving — it could be just drinking coffee, talking to a child in the back seat, reaching for the glove compartment, changing a radio station, and so on. If our heads where always up and looking at the windshield this problem would be nill.

The overall message is a better way to commute in everyday life.We want younger people to invest in such a device that might just save their life and others. The problem is inexperienced driving. AR could ease the way we drive. Driving By is an innovative
heads display system that focuses on the driver's perspective with the technology of augments reality. This device allows drivers to see directions and other critical navigation information right in
front of their eyes. Our goal is to bring comfort and safety to drivers all over the world. We believe that automotive HUDs are the future of safe driving. My hopes for this project is to make driving easier for the future.

Driving By
Demonstration video

Swear Cards
Illustrated trading cards
3.5 x 2.5"