Lexie Frisbie

Graphic + Media Design

My design practice is inspired by the things that move me. An ardent lover of music and movies from the 80s and 90s, my aesthetic sensibilities are heavily influenced by indie pop subculture. My background in human-centered design drives my decisions, but I also love the strategic use of color and typography to help make everyday things feel both considered and fun. All this is powered by coffee, cocktails, and overanalyzing.

Love Into Extinction
Brand campaign

Climate change is our most urgent crisis that requires collective action. Fossil fuels account for over 75% of greenhouse gas emissions, and 90% of carbon dioxide emissions. They are the biggest contributor to the climate crisis, and we must demand responsible action. As a global leader in sustainable business and the dominant search engine for users worldwide, Google is striving to motivate audiences through poetry with an ecological message using Google Fonts. Science tells us how the human brain responds more to effective storytelling over plain facts. By positioning the viewer as a character in the story, there is a real opportunity to speak to audiences in a meaningful and memorable way. In this project, climate activist Ayisha Siqidda’s poem, On Another Panel About Climate, They Ask Me to Sell the Future and All I’ve Got is a Love Poem is animated to inspire people to join Fossil Free University (FFU). FFU is a free training course for anyone who wants to learn how to fight the fossil fuel industry. There will be a call to action at the end of the video for people to join FFU. The animation will utilize an opportunity with captive audiences in subway trains and stations, and also as a pre-roll advertisement in movie theaters. 

Open Windows Coalition
Brand campaign

Open Windows is a collective of the many local non-profits, organizers, and community leaders in Albany working to disrupt and put pressure on elected officials. “Real estate” signage is staked in front of vacant housing, condemned buildings and gentrified neighborhoods to expose inequities in our city. Campaign language includes calls to action that provide direct contact info to Albany Common Council, etc. Instead of putting all of the pressure on people to fix a systemic problem, we put more pressure on the people in charge. Open Windows is not only a resource that serves the community, but also a brand that people will want to wear, share, and promote. It is meant to serve as a movement that promotes unity within communities, and the belief that we are stronger than the systems of oppression we were born into.