Sadarah Tucker
Graphic + Media Design
My work focuses on creating clean, intentional designs that feel both modern and purposeful. I’m drawn to simplicity, structure, and strong visual balance, and I take pride in making sure every detail feels polished and considered. Whether I’m working on branding, packaging, or visual systems, I aim to create work that is not only visually appealing but also clear and effective in its communication.
I’m especially interested in design that connects to real-world impact, including sustainability and thoughtful production. I value design that serves a purpose beyond aesthetics and helps communicate a larger message or mission.
A big part of my process is attention to detail and refinement. I take pride in my cleanliness and my ability to make things look cohesive, elevated, and intentional. My goal is to create work that feels professional, well-crafted, and meaningful.
KOTN Campaign
The KOTN campaign is built around the idea “Clothing with Nothing to Hide,” emphasizing honesty, traceability, and real impact. The work includes social media, public ads, a microsite, packaging, and a pop-up retail experience. Collabing with Jhene Aiko, a singer-songwriter, admired for her authenticity, self- expression, and commitment to mental wellness, making her a relatable figure for audiences who value transparency and purpose-driven living. Each touchpoint is designed to clearly show Kotn’s production process and reinforce its values through a clean, minimal visual system.
Haven Campaign
This project looks at how design and digital branding can make Walmart more appealing to Gen Z college students (ages 17–22). While Walmart is known for being affordable and convenient, it’s often not seen as stylish or personalized, which leads students to shop elsewhere for dorm décor and back-to-college items.











