Nassau FC
Brand Guide

Nassau FC is a team that I made from the ground up, inspired by my hometown of Nassau. With the logo, I took inspiration from the village badge, used the navy and gold as the primary brand colors, and created a shield logo that incorporates the golden eagle mascot of the school, as well as the tree in the original badge and the year of foundation. I also created a set of jerseys the team would wear, any other logos they would use, mockups of the brand, and social media posts that would be used on Instagram. I created a brand guide that covered everything and described the process and decision behind each aspect of the project.