Angela Silecchia
Graphic + Media Design
Driven by a meticulous eye for detail and a structured approach, I create designs that are both accessible and impactful. As an empathetic and multifaceted designer, I am passionate about creating designs that resonate with people, inviting them to connect, reflect, and learn. My work evokes a harmonious feeling that has the power to educate, inspire, and foster understanding, and my goal is to create visual narratives that feel cohesive, intuitive, and meaningful.
Coca-Cola: Real Magic. Real Difference.
Coca-Cola: Real Magic. Real Difference. is an interactive marketing campaign that reimagines Coca-Cola’s connection with Gen Z through Ripple, a gamified mobile app accessed via QR codes on Coca-Cola products. Through in-depth research on Gen Z’s values, engagement habits, and expectations from brands, this app was designed with authenticity and social impact in mind. Ripple encourages users to complete real-world sustainable challenges that earns the user points for exclusive rewards, fostering long-term engagement over instant gratification. By integrating gamification and real-world challenges in a mobile experience, Real Magic. Real Difference. transforms everyday moments into opportunities for positive change while reinforcing Coca-Cola’s commitment to a socially conscious future.
Morris & Co. x The Sims 4 – Heritage Reimagined
The Sims 4: Heritage Reimagined is a collaboration with Morris & Co. that introduces timeless designs into the digital space, engaging a new generation with William Morris’ iconic patterns. Through in-game wallpapers, furniture, and a “Shop the Look” feature, players can experience the brand’s heritage while transitioning to real-world design. The collaboration also includes artisan-based gameplay, allowing Sims to craft wallpapers and textiles using traditional techniques. By partnering with The Sims 4, Morris & Co. merges heritage with modernity, providing an interactive way to engage with its artisanal designs in the digital era.
The Ultimate Oreo Cookbook
This cookbook is designed to evoke the essence of an official Oreo-branded publication, seamlessly aligning with the brand’s visual identity. Through meticulous research into Oreo’s typography, color palette, and design language, the layout is bold yet minimal, keeping the focus on the recipes. The book isn’t just about recipes; it’s about celebrating the versatility of milk’s favorite cookie with fun facts and creative customization ideas, inviting readers to make each recipe their own.
